Aug 8How to attract clients as a Nigerian freelancer — 9 proven tipsFollowing a recent poll that we conducted on Twitter for Fullgap, for every 1 person who gets a project via popular marketplaces such as Upwork and Fiverr, there are 4 others who get projects outside them — from everyday encounters (physical and digital), and referrals. Then there is you, wondering…Freelancers7 min readFreelancers7 min read
Jun 2Brand Strategy as a competitive advantage — beyond inspirationA few days ago, I tweeted @victorfatanmi: “Brand strategy should provide clarity and inspiration, but also an advantage.” Yes, it sounds great but what exactly does that mean? Today, when you think about brand strategy or read through some examples, it is always about ‘deep’ mission statements, core values, and…Brand Strategy6 min readBrand Strategy6 min read
May 21The art of my tea-making processIf you are reading this from Lagos, Nigeria, or anywhere around the two big rivers, then we are probably on the same page. If you are reading this from anywhere in the UK however, you probably think this is a story about a small rounded cup housing a dangled, now…2 min read2 min read
Nov 16, 20223 reasons I joined Mainstack (and what these incredible guys are up to)With over 20,000 users from close to 100 countries, it is unbelievable that Mainstack has only existed for 1 year. So when the CEO, Ayobami Oyaleke — who is my friend from way back in uni (2012) — asked me to come on board to help set the foundation for…4 min read4 min read
Oct 21, 2022The biggest open secret of employee retention (hint: nothing to do with money)We all seem to agree today, after several TED talks and direct experiences, that while money is critical to hiring, retention seems to be a different ball game entirely. …Leading With Purpose7 min readLeading With Purpose7 min read
Sep 25, 2022How I read 6 books in January and zero in FebruaryStarting from 30 December 2021, I was in that annual ‘new-year resolution’ mode, and by the end of January, I had read 6 books. Talk about intensity! There was the factor of work not resuming till almost mid-month and so I just spent every day doing more reading than anything…Purpose3 min readPurpose3 min read
Aug 23, 2022You will be “too proud” soonI am sure you have heard someone tell you about another person who used to be their friend. They used to be colleagues or they grew up together but now the other person no longer picks up their calls, visit, or ‘roll’ with them. …Confidence2 min readConfidence2 min read
Jun 8, 2022The people in meThese days I am reflecting more, observing more, appreciating more, and reducing the noise, specifically digital noise. Technology is amazing for so many factors but its social connection component really gives us all way more than our minds and hearts were designed to carry. Across my social accounts, I…Self-awareness1 min readSelf-awareness1 min read
Nov 23, 2021I was to share our core values with the new team members, but here is what happened instead #Inside4CYesterday we had our weekly team stand-up. Well, not quite a “stand-up” as it usually takes at least 1 hr and is always a robust mix of reviewing ongoing projects as well as a whole lot of banter. …Core Values3 min readCore Values3 min read
Aug 12, 2021The counter-intuitive ideas that (probably) make FourthCanvas an exemplary workplace cultureAs the conversation heats up today on Nigerian Twitter about startup leadership and whether or not companies should allow their employees work multiple jobs and side gigs, I thought I could share a few points on what I have learnt from my experience leading what currently appears to be a…Corporate Culture6 min readCorporate Culture6 min read
